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WhatsApp Templates are pre-approved message templates that allow businesses to initiate or re-engage conversations with customers on WhatsApp. Templates are required when:
  • Sending a message to a customer for the first time.
  • Restarting a conversation more than 24 hours after the customer’s last message.
If a customer has messaged your business within the last 24 hours, you can continue the conversation using regular session messages without using a template.