Marketing templates are used for promotional and engagement messages, such as:
- Offers and discounts
- Product recommendations
- Announcements
- Marketing campaigns
Supported content
- ✅ Text
- ✅ Images
- ✅ Videos
- ✅ Documents
- ✅ Carousels
Use Marketing templates to initiate conversations that promote products, services, or customer engagement.
Utility templates are designed for transactional and service-related notifications, including:
- Delivery updates
- Account changes
- Appointment reminders
- Billing notifications
Supported content
- ✅ Text
- ✅ Images and other media
- ✅ Carousels
If a Utility template contains promotional or marketing content, WhatsApp will classify the entire template as a Marketing template.
Authentication templates are used to deliver One-Time Passwords (OTPs) and verification codes during user authentication.Supported features
- Verification codes
- Security notices
- Expiration warnings
- Copy Code button
- One-Tap Autofill (Android)
Restrictions
- ✅ Plain text only
- ❌ Images
- ❌ Videos
- ❌ Documents
- ❌ URLs
- ❌ Emojis
Authentication templates are intended exclusively for identity verification and account security workflows.
